Step 1: Check requirements

Please ensure you meet all the requirements before applying for Social Media Marketing & Management. To all applicants with an international degree: please apply for a recognition of your certificates from Studienkolleg Konstanz as soon as possible.
You can review the requirements here:Requirements

ONLINE INFO SESSION ON 18 MARCH:
Join our upcoming online info session to learn more about the application and admission process and get all your questions answered!
Please send an email to contactSMM@hdm-stuttgart.de to register for the session.
When: 18 March, 4 pm (CET, UTC+1)

Step 2: fill in the online application form and submit your certificate

The online application form collects relevant personal information and includes questions about your skills, experience, and ambitions. Please explain your reasons for choosing this course, outline any relevant previous experience, and describe your career plans. Please ensure that you answer all questions truthfully.

Please access our application portal at application-portal.hdm-stuttgart.de and create an account to get started. After successfully registering, you will be able to enter your personal details. To begin a new application and access the application questions, please use the following token: 689078. Additionally, please upload your school certificate (and, if applicable, the official recognition document), and make sure to carefully read the following guidance before submitting your documents. You can start a new application from 1 March 2026.

Guidance for uploading certificates: 

• If you have already completed school, please upload your school leaving certificate.
• If you have not yet completed school, please upload your most recent school report, including your expected date of completion.
• If you hold an international qualification and have already applied for its recognition, please upload the recognition document in the designated upload field.
• Please upload only the documents listed above. Do not include your CV or any additional certificates beyond those specified.

Please ensure that you name your documents as follows:

• School certificate: surname_first name_school2026
• Recognition: surname_first name_recognition2026

Step 3: Take the online English language test

After evaluating the submitted application documents, we will invite the best candidates to the second selection round, which includes an English language test and an interview. If you are selected, you will receive an email with all the details regarding the test and interview. Both will be conducted online, so please ensure you have a computer, headphones, and a reliable internet connection.

Step 4: Take part in the online interview

Candidates with a B2 level of English or higher are eligible to participate in the online interview. The interview is an opportunity for you to learn more about us and ask any questions about the programme. During the interview, we will focus on your motivation to study Social Media Marketing & Management as well as your personal background. The interview will last approximately 10-15 minutes and will be conducted via Zoom.

After the interview, you will be issued a certificate indicating your overall grade on the entrance exam. The entrance exam accounts for 70 % of your final score, while your school leaving grade contributes 30 %.

Step 5: Apply

Important: Please apply only if you have successfully passed our admission assessment (online application form, online English language test, online interview). If you have not taken the assessment or did not pass, kindly refrain from submitting your application documents through HdM’s application portal. 

To apply for a place on the degree programme, you must register on the HdM application portal. After successful registration, you will be able to upload your documents, including your school leaving certificate, the recognition from Studienkolleg Konstanz (if applicable), and the certificate confirming that you have passed the admission assessment.

Important: All applicants from the EU/EEA must additionally register on hochschulstart.de and prioritise their applications there. After successfully passing the admission assessment, you will receive further information about this process. All applicants from non-EU/EEA countries only need to upload their documents via the HdM application portal.

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