Social Media Marketing & Management

Nur in mobiler Ansicht

Application Process

The Social Media Marketing & Management degree program admits 20 students each winter semester. Admission is based on a two-stage entrance examination:

First round: Submission of an application form
Second round: Selected candidates are invited to take an online English language test and participate in an online interview.

A procedural grade is then calculated, consisting of 30 % school leaving grade and 70 % entrance exam results. Admission is granted to the top 20 applicants based on this grade.

Timeline for admissions procedure (winter semester 2026/2027):

Entrance exam 1
1 March 2026	Application form available for download (here)
20 May 2026	Deadline for submission of application form (find upload button here)
For invited applicants only:
1 June 2026	Oxford Online Placement Test
4/5 June 2026	Online interviews
10 June 2026	Deadline for submission of all application documents (school leaving certificates and certificates of recognition can be submitted until 15 July 2026)
Entrance exam 2
21 May 2026	Start of entrance exam 2, application form available for download (here)
30 June 2026	Deadline for submission of application form (find upload button here)
For invited applicants only:
6 July 2026	Oxford Online Placement Test
9/10 July 2026	Online interviews
15 July 2026	Deadline for submission of all application documents

Important: International applicants from non-EU/EEA countries who do not have a German higher education entrance qualification need to apply for entrance exam 1. All other international applicants can apply for either entrance exam 1 or 2. However, as your school leaving certificates have to be recognized by the Studienkolleg Konstanz, we recommend applying for entrance exam 1.

Find detailed instructions on how to apply here:

Application Step By Step