114555a International Bookfair Game
| Zuletzt geändert: | 13.07.2026 / Spillner |
| EDV-Nr: | 114555a |
| Studiengänge: |
Mediapublishing (Bachelor, 7 Semester), Prüfungsleistung im Modul International Bookfair Game
in Semester
3 4 6 7
Häufigkeit: S26 Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul International Bookfair Game in Semester Häufigkeit: nur SS |
| Dozent: | Cornelieke Biesma, Prof. Dr. Okke Schlüter, Prof. Dr. Vera Spillner, Anna Travkina |
| Sprache: | Englisch |
| Art: | - |
| Umfang: | 6 SWS |
| ECTS-Punkte: | 7 |
| Prüfungsform: | |
| Beschreibung: |
The International Book Fair Game is an interdisciplinary course consisting of four closely connected modules: programme planning, business planning, rights catalogue development, and negotiation. Each module is taught by a different lecturer, allowing students to benefit from a range of professional perspectives and areas of expertise. Throughout the course, students learn how to develop attractive publishing programmes and imprints, assess their commercial potential, prepare convincing rights catalogues, and negotiate publishing rights effectively. These skills are essential for anyone who may later work in international rights, licensing, programme development, or publishing management. The course is highly practical, interactive, and interconnected. Its combination of creative programme development, strategic business planning, rights management, and negotiation makes it unique in this form. The International Book Fair Game has also received an award from Hochschule der Medien in recognition of its innovative teaching concept. |