337095a Strategic Management

Zuletzt geändert:	14.07.2026 / Spitzer
EDV-Nr:	337095a
Studiengänge:	Online-Medien-Management (Bachelor, 7 Semester) , Prüfungsleistung im Modul Strategic Management in Semester 4 Häufigkeit: immer Social Media Marketing & Management, (Bachelor, 7 Semester, Zulassung ab Wintersemester 2024/2025), Prüfungsleistung im Modul Strategic Management in Semester Häufigkeit: S26; S27 Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Strategic Management in Semester 1 Häufigkeit: immer
Dozent:	Dr. Janina Schüller
Link zur Veranstaltung / zum E-Learning-Kurs:	https://moodle.hdm-stuttgart.de/course/view.php?id=16489
Sprache:	Englisch
Art:	-
Umfang:	2 SWS
ECTS-Punkte:	3
Workload:	90 hours (22,5h teaching time, 67,5 hours group & individual work)
Prüfungsform:
Bemerkung zur Veranstaltung:	Englisch
Beschreibung:	When the course is finished, students will be able to (1) describe different views on strategy, (2) identify suitable tools for analysis and development of strategy, (3) analyse the business environment of a company and analyse a company from a strategic perspective, (4) derive a strategic proposal for a company, (5) derive steps necessary for the implication of the strategy proposal.
English Abstract:	This course covers the fundamentals and tools of strategic management for digital and platform-based companies. Students are introduced to methods of market and resource analysis, with a specific focus on platform-based ecosystems, network effects, and data-driven consumer insights. Additionally, concepts of strategic consumer management - such as personalization, lock-in, and customer value strategies - are taught. Students are enabled to evaluate corporate situations using established tools and derive strategic recommendations for digital and platform-based companies. Case studies and current examples are used to transfer the theoretical concepts into business practice. The main goal of this course is to provide students with an understanding of the principles and requirements of long-term, customer-centric business management and to equip them with the expertise needed for practical application and specific follow-up courses.
Literatur:	Chan, K. W. (2007). Blue Ocean Strategy. Harvard Business School Press. Whittington, R., Angwin, D., Regnér, P., Johnson, G. & Scholes, K. (2023). Exploring Strategy: Text and Cases. 13. edition. Pearson UK. Links to case studies and other reading materials (e.g. articles, reports, textbooks) will be provided in the lectures. Weitere Literatur finden Sie in der HdM-Bibliothek.