337095c Digital Transformation

Zuletzt geändert:	09.09.2026 / Rohrbach
EDV-Nr:	337095c
Studiengänge:	Online-Medien-Management (Bachelor, 7 Semester) , Prüfungsleistung im Modul Strategic Management in Semester 4 Häufigkeit: immer Social Media Marketing & Management, (Bachelor, 7 Semester, Zulassung ab Wintersemester 2024/2025), Prüfungsleistung im Modul Strategic Management in Semester Häufigkeit: unregelmäßig Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Strategic Management in Semester 1 Häufigkeit: immer
Dozent:	Prof. Stefan Rohrbach
Link zur Veranstaltung / zum E-Learning-Kurs:	https://moodle.hdm-stuttgart.de/course/view.php?id=23989
Sprache:	Englisch
Art:	-
Umfang:	2 SWS
ECTS-Punkte:	2
Workload:	60 hours (22,5h teaching time, 37,5 hours group & individual work)
Inhaltliche Verbindung zu anderen Lehrveranstaltungen im Modul:	This class is part of the module Strategic Management (337095).
Prüfungsform:
Bemerkung zur Veranstaltung:	Englisch
Beschreibung:	Course Description: Digital transformation involves more than adopting new technologies. It is a strategic process through which companies change their business models, processes, capabilities, and market position to create sustainable value. The course introduces the foundations and drivers of digital transformation, examines why transformation initiatives succeed or fail, and explores the five strategic domains of customers, competition, data, innovation, and value. Students apply relevant concepts and frameworks to real-world cases and develop actionable recommendations for managing digital transformation. Learning Objectives: Upon successful completion of the module, students will be able to: 1. Understand what digital transformation means. 2. Explain how technology, customer expectations, and changing competitive environments drive digital transformation. 3. Analyze business-model transformation using different frameworks. 4. Evaluate challenges and common reasons why digital transformation initiatives fail. 5. Develop a digital transformation strategy, including recommendations and an implementation roadmap.
English Title:	Digital Transformation
English Abstract:	The module Strategic Management comprises two complementary courses. In Digital Transformation, students examine how digital technologies, changing customer expectations, and new competitive dynamics reshape companies, business models, and industries. Through real-world case analyses, students evaluate transformation challenges and develop an evidence-based digital transformation strategy and implementation roadmap for a selected company.
Literatur:	- Rogers, D. L. (2016). The digital transformation playbook: Rethink your business for the digital age. Columbia University Press. - Harwardt, M., & Prause, M. (2026). Digitale Transformation Durch KI: Ein Leitfaden für den erfolgreichen Einsatz von Künstlicher Intelligenz in Unternehmen. Springer. (Deutsch) Weitere Literatur finden Sie in der HdM-Bibliothek.