Social Media Marketing & Management
Want to turn your passion for social media into a career? The English-taught bachelor’s program Social Media Marketing & Management combines business and media skills with creative content creation and AI – hands-on, future-ready, and perfect for managing digital platforms.
Quick facts
- Degree programme
- Social Media Marketing & Management
- Degree
- Bachelor of Arts
- Standard period of study
- 7 semester
- Admission restriction
- Yes
- Admission
- Winter semester
- Teaching language
- English
- Website
- https://www.hdm-stuttgart.de/smm
- Study contents
- Course catalogue
- Social Media
Further information
- Register
- Apply
at hochschulstart.de: https://dosv.hochschulstart.de
Then apply on the HdM application portal: https://bewerbung.hdm-stuttgart.de/
Then apply via the HdM student portal: https://selma.hdm-stuttgart.de über die Kachel "Meine Bewerbungen".
For more information, please visit this page:
Application
Interdisciplinary, hands-on, and future-focused
The interdisciplinary programme combines business, media production, soft skills, and AI applications. It includes a two-semester foundation phase, a four-semester advanced phase, and an internship. Students gain practical experience through real-world projects with industry partners. Key topics include social media, strategic management, and digital marketing tools. Small groups and innovative teaching methods ensure effective, hands-on learning.
Exciting Career Opportunities in Social Media Marketing & Management
The program prepares you for the growing job market in social media marketing. With hands-on experience, AI tools, and interdisciplinary projects, you gain skills that are in high demand across industries. Whether as a social media manager, content creator, strategist, or consultant – your expertise in digital marketing, data-driven analysis, and creative storytelling opens up diverse career paths. A dynamic field and emerging technologies offer excellent opportunities for growth and development.
Contact
Prof. Dr. Bettina Schwarzer
Studiendekanin
Cora Fischer
Ansprechpartnerin im Studienbüro
Matthias Sonsalla
Ansprechpartner in der Prüfungsverwaltung