Advertising

During one semester, students become familiar with the most important methods in the areas of research, analysis and marketing, and will gain insight into the strategies and psychology of market communication. Alongside this, they become acquainted with the various processes involved in creative design such as design trends, photography and interaction design. Additionally, our students are involved in the different stages of publishing and advertising - from the selection and production of appropriate contents, their preparation for the most diverse forms of distribution, to duplication and distribution. A parallel practical placement/internship in the printing workshop of the University helps to make the pre-printing, printing and post-printing processes more tangible. Through the above exercises, students will get a broad overview of advertising campaigns from a concept to a printed poster (which - if positioned in the right location - can be seen by millions of people!).