Advertising
The Minor Programme Advertising focuses on the planning, design and production of communications in advertising. It covers the relevant areas on the path from the "first idea", via visual design, to the production and dissemination of the finished product. With the specializations Analysis & Strategy, Design & Advertising as well as Publishing & Production, students learn about all the phases which are important in the conception, publishing and distribution of printed and digital media, including mobile web apps.
Design. Print. Distribute.
During one semester, students become familiar with the most important methods in the areas of research, analysis and marketing, and will gain insight into the strategies and psychology of market communication. Alongside this, they become acquainted with the various processes involved in creative design such as design trends, photography and interaction design. Additionally, our students are involved in the different stages of publishing and advertising - from the selection and production of appropriate contents, their preparation for the most diverse forms of distribution, to duplication and distribution. A parallel practical placement/internship in the printing workshop of the University helps to make the pre-printing, printing and post-printing processes more tangible. Through the above exercises, students will get a broad overview of advertising campaigns from a concept to a printed poster (which - if positioned in the right location - can be seen by millions of people!).
+++ PLEASE NOTE: This Minor will not run in Winter Semester 2025/2026 +++
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About our programs
Exchange students are able to choose from a variety of English-taught Minor Programs. Each Minor is a one semester long set program. Most Minors run every semester, and normally consist of 30 ECTS credits. 1 ECTS credit normally equals approximately 30 hours of work. Please note that it is NOT possible to pick and mix courses from different Minors. In order to be admitted to one of our Minors, we expect students to have a language level of B2 or higher in English (non-native speakers need to include proof of language proficiency in their application documents).
* Please note: Not all of the following courses are available for exchange students every semester. Please discuss this with your Minor Coordinator PRIOR to your arrival and to setting up your study plan/learning agreement. (W= Offered only in Winter Semester, S = Offered only in Summer Semester, W/S= Offered both in Winter and in Summer Semester)
Courses
| Semester | Module name | ECTS |
| W | Advertising Spot Conception | 3 |
| W/S | Future and Trend Research | 3 |
| S | International Management | 3 |
| W/S | Photography | 5 |
| W/S | Practical Training in Pre-Press, Press, and Post Press (5P) | 6 |
| W/S | Screendesign | 3 |
| W/S | Media Sociology | 3 |
| S | Marketing Analytics | 3 |
| W/S | Mobile Advertising and Brand Engagement | 5 |
| W/S | German Language Course | 2 |