Crossmedia Publishing & Management

Are you interested in sport and want to organise communication processes professionally? The Master's degree programme in Crossmedia Publishing & Management with a specialisation in sports communication combines strategic management knowledge with digital media skills and prepares you specifically for challenging tasks in the sports environment.

Networked thinking and application of communication, sport and media

The Sports Communication specialisation provides you with comprehensive knowledge of digital transformation, fan communication, brand management and media work in sport. You will develop cross-media strategies, realise projects with partners from sport and media and reflect on your experiences academically. You will design your degree programme with a practical and research-oriented focus through individual specialisations.

Career opportunities at the interface of sport, media and communication

After graduating, you will have a wide range of career opportunities: in PR and media relations for sports organisations, in agencies, in sports journalism, sponsorship or CSR communication. Thanks to practical training, modern media technology and close industry links, you will be ideally prepared for a career in the dynamic world of sports communication.

Would you like to play an active role in shaping the future of publishing and prepare yourself for management roles in media companies? On the Master's degree programme in Crossmedia Publishing & Management with a specialisation in Publishing, you will deepen your knowledge of digital and traditional forms of publishing - in a practical, strategic and interdisciplinary way.

Modular, practical and individual: this is how the degree programme is structured

In the Publishing specialisation, you can expect interdisciplinary modules on digital transformation, content strategies, e-publishing and management. You will combine theory with practice through projects with media companies and in applied research projects. Individual specialisations allow you to develop a targeted profile.

Leadership roles in media companies and digital publishing markets

A Master's degree opens up a wide range of career opportunities for you: You will take on leadership roles in publishing management, product development or marketing departments. Thanks to a high degree of practical orientation, modern infrastructure and an international focus, you will be ideally prepared for demanding roles in the media industry.