Medienmanagement
Management of media companies or management of media and marketing in B2C and B2B markets are the fields for which business is combined with digital media & AI.
Teamwork and implementation skills are strengthened through projects with real tasks from practice. This enables students to utilise their interdisciplinary specialist and management skills in a targeted manner for future professional tasks.
Quick facts
- Degree programme
- Medienmanagement
- Degree
- Master of Arts
- Standard period of study
- 3 semester
- Admission restriction
- Yes
- Admission
- Winter semester
- Teaching language
- German (partly English)
- Website
- https://www.hdm-stuttgart.de/mmm
- Study contents
- Course catalogue
- Social Media
Further information
- Apply
Then apply on the HdM application portal: https://bewerbung.hdm-stuttgart.de/
Then apply via the HdM student portal: https://selma.hdm-stuttgart.de über die Kachel "Meine Bewerbungen".
For more information, please visit this page:
https://www.hdm-stuttgart.de/bachelorbewerbung
Practical and strong in leadership
The three-semester Master's degree programme in Medienmanagement (Master of Arts) begins each winter semester at the Vaihingen campus and is taught in German. The programme comprises a compulsory and a compulsory elective section. The compulsory section consists of two modules (5 ECTS credits each), a tutorial (2 ECTS credits) and the Master's thesis (28 ECTS credits). In the compulsory elective area (50 ECTS), you choose one to three specialisations from future-oriented areas such as digital media & marketing, innovation management, TV format development or storytelling & value analysis.
Versatile and responsible
With the Master's in Medienmanagement, you will be ideally prepared for middle and senior management positions in media companies, agencies and industry. You will acquire the in-depth expertise you need to be successful in a wide range of professional fields - for example at TV and radio stations, portals, digital and advertising agencies, media service providers or in the marketing and media departments of companies of all sizes in the consumer and industrial goods sector. The combination of strategy, creativity and media expertise will make you the sought-after manager of tomorrow.
Contact
Prof. Harald Eichsteller
Studiendekan
Irene Stief
Ansprechpartnerin im Studienbüro
Iara Julieta Gonzalez
Ansprechpartnerin in der Prüfungsverwaltung