Unternehmenskommunikation
On the basis of the Bachelor's know-how in advertising, marketing, content creation and public relations, professionals for corporate and organisational communication are prepared in a well-founded and practice-oriented manner.
The compulsory modules cover management and research in corporate communication. A limited number of students can also train as TV presenters in the elective ‘Moderation Qualification Programme’.
Quick facts
- Degree programme
- Unternehmenskommunikation
- Degree
- Master of Arts
- Standard period of study
- 3 semester
- Admission restriction
- Yes
- Admission
- Winter semester
- Teaching language
- German (partly English)
- Website
- http://www.hdm-stuttgart.de/ukm
- Study contents
- Course catalogue
- Social Media
Further information
- Apply
Then apply on the HdM application portal: https://bewerbung.hdm-stuttgart.de/
Then apply via the HdM student portal: https://selma.hdm-stuttgart.de über die Kachel "Meine Bewerbungen".
For more information, please visit this page:
https://www.hdm-stuttgart.de/bachelorbewerbung
Analytical and implementation-orientated
The three-semester Master's degree programme in Unternehmenskommunikation (Master of Arts) begins each winter semester at the Vaihingen campus and is taught in German. The programme is divided into
Mandatory and mandatory elective areas. The mandatory section comprises two modules (5 ECTS credits each), a tutorial (2 ECTS credits) and the Master's thesis (28 ECTS credits). In the mandatory elective area (50 ECTS), you choose one to three specialisations such as communication management, branding, digital media & marketing, integrated TV format development & marketing or storytelling & value analysis.
Versatile and powerful in performance
With the Master's in Unternehmenskommunikation , you will be ideally prepared for communication-related management positions in marketing and communication departments of companies, as well as in publishing houses and media companies, multimedia or advertising agencies and TV and radio companies. By deepening your knowledge of social communication science in combination with journalistic skills, you will be optimally prepared for practical work. With the Master's in Unternehmenskommunikation, you will be ideally prepared for communication-related management positions - whether in marketing and communication departments, publishing houses, media companies, multimedia or advertising agencies as well as TV and radio stations. You will deepen your knowledge of social and communication science and at the same time acquire journalistic skills. This combination makes you a multi-skilled specialist with excellent prospects for a dynamic career in the media and corporate world.
Contact
Prof. Harald Eichsteller
Studiendekan
Irene Stief
Ansprechpartnerin im Studienbüro
Iara Julieta Gonzalez
Ansprechpartnerin in der Prüfungsverwaltung