Contact study programme at the HdM

How Christina came to the HdM further education centre.

Christina never really knew what to do with data. She is a qualified business economist specialising in marketing communications and loves her job - especially because she gets to work with lots of people. She appreciates the variety and diversity: presentations, campaign planning, market analyses, a bit of psychology, a bit of Excel.
A new intern has recently joined Christina's team: like Christina, Jasmin is studying business administration with a focus on marketing, but she also does Python on the side. The term is suddenly cropping up more often, even among her colleagues. For Christina, it's always been an abstract topic and, to be honest, it sounds like a problem for the people in IT. In her department, data-related tasks are mostly outsourced to an external agency anyway.
Until Jasmin gives a short presentation at the Jour-Fix. She shows an interactive data visualisation in Power BI, and Christina's head starts to rattle. It's not just the interface that's impressive. The presentation is clean, can be filtered in a very targeted way and the correlations are visualised perfectly - really cool!
This is the first time the thought has crossed her mind: This world isn't just made up of technical bells and whistles - and somehow she's now hooked. Christina starts researching at random. She clicks through podcasts, reads blog articles and watches YouTube tutorials. But getting started remains difficult. The content is often unstructured, too technical and has no real connection to her professional reality.
When Jasmin tells her that her university offers contact study programmes in Data Science, Christina pricks up her ears. Not a complete degree programme, not an enrolment process - but individual modules, practical, flexible, well-founded. She reads up on the programme and quickly realises that it's a good fit. The "Python for Data Science" module immediately appeals to her. The structure is clear: a gentle introduction to a new world - with support, but without pressure. No programming experience is necessary, just the will to learn something new.
She signs up that very evening. It feels like an experiment, but a well-planned one. Christina doesn't want to change her job. She wants to do her job better. She wants to understand how modern tools work and have a say in data-driven decisions.

Further links

Directly to the contact studies