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Bachelor of Arts

Werbung und Marktkommunikation

As a state degree programme, Werbung und Marktkommunikation offers a combination of disciplines that are oriented towards the working practice of the communications industry and reflect it scientifically. Students are thus optimally prepared for the diverse professional fields.

The degree programme teaches the conception of communication and advertising content. Strategic, economic, social science, content and design elements are covered.

Quick facts

Degree programme
Werbung und Marktkommunikation
Degree
Bachelor of Arts
Standard period of study
7 semester
Admission restriction
Yes
Admission
Winter and summer semester
Teaching language
German (partly English)
Website
http://www.hdm-stuttgart.de/wm
Study contents
Course catalogue
Social Media

Further information

  1. Register
  2. at hochschulstart.de: https://dosv.hochschulstart.de

  3. Apply
  4. Are you not yet studying at the HdM?
    Then apply on the HdM application portal: https://bewerbung.hdm-stuttgart.de/
    Are you already studying at the HdM?
    Then apply via the HdM student portal: https://selma.hdm-stuttgart.de über die Kachel "Meine Bewerbungen".
Do you have any further questions?

For more information, please visit this page:
Application

Programme structure

Practical training in the foundation and main degree programmes

The foundation programme provides basic knowledge in the areas of market communication, social sciences, media and communication, business, design and production. Students learn scientific methods and acquire social skills.

Conception and strategy, integrated market communication, online communication as well as communication and social sciences are the focus of the main study programme.

In addition to theoretical and interdisciplinary knowledge, there is a valuable practical element through the practical semester, project work, guest lectures and excursions.

The course concludes after seven semesters with the internationally recognised Bachelor of Arts degree.

Career prospects

Diverse opportunities after graduation

A wide range of options are open to you after graduation. It is possible to join communications agencies or departments of companies, organisations and institutions.

Examples of jobs include management tasks in the field of communication, planning or project management. Areas of employment can also be found in the fields of conceptualisation, strategy, analysis, text and graphics. Other professional fields include event and trade fair management, online marketing and social media management.

The path to self-employment is also open after graduation. The Bachelor's degree programme forms the basis for further Master's studies.

Compatible master degree programmes

Crossmedia Publishing & Management

3 semester
German (partly English)
for the winter semester

Fully compatible

Learn more

Medienmanagement

3 semester
German (partly English)
for the winter semester

Fully compatible

Learn more

Unternehmenskommunikation

3 semester
German (partly English)
for the winter semester

Fully compatible

Learn more

Master of Media Research

3 semester
German (partly English)
for the winter- and summer semester

Fully compatible

Learn more

Digital Design

3 semester
German (partly English)
for the winter semester

Generally compatible (consultation with the Dean of Studies is advisable)

Learn more

Contact

Elke Nicolin

Allgemeine Ansprechpartnerin im Studiengang

Irene Stief

Ansprechpartnerin im Studienbüro

Sabine Bartel

Ansprechpartnerin in der Prüfungsverwaltung