| Degree programme/Department: | Digital- und Medienwirtschaft, HdM |
| Supervisors: | Prof. Dr Uwe Eisenbeis, Prof. Dr Reinhard Kunz (Bauhaus University Weimar) |
| Description: | This doctoral project examines the design and further development of revenue architectures in digital entrepreneurship. The focus is on how companies develop revenue models, versioning strategies and pricing structures, and adapt them to changing market conditions. The aim is to develop a systematic understanding of the design and decision-making processes involved in the monetisation of digital business models and to fill existing gaps in research. The findings are intended both to contribute to the further development of business model research and to provide practical recommendations for the development of sustainable and scalable revenue architectures. |
| Key Words: | Revenue models; Revenue architectures; Digital entrepreneurship; Monetisation; Pricing; Versioning |
| Publications: | |
