| Degree programme/department: | Crossmedia-Redaktion / Public Relations |
| Supervisor: | Prof. Dr Swaran Sandhu |
| Description: | This research project examines how temporality functions as a key factor in strategic communication. The focus is on identifying and operationalising temporal moments (such as the ancient concept of ‘kairos’, the ‘perfect moment’) using indicators in various settings (e.g. crisis communication or political campaigns). The question of how such temporal opportunities can be identified and utilised in strategic communication brings together approaches from political science, philosophy and communication studies. The aim is to identify temporality as a key success factor and to translate this into practical recommendations. |
| Key Words: | Strategic communication, temporal dynamics, temporality, communication windows, organisational communication |
| Publications: | |
