| Degree programme/department: | Digital- und Medienwirtschaft |
| Supervisors: | Prof. Dr Uwe Eisenbeis, Prof. Dr Reinhard E. Kunz (Bauhaus University Weimar) |
| Description: | This cumulative dissertation investigates factors that promote or hinder the adoption of artificial intelligence in the film and television industry. The first sub-project uses a Large Language Model-supported, semi-automated content analysis of approximately 1,000 articles from Hollywood’s trade press to examine the opportunities and challenges that artificial intelligence presents for the film and television industry. |
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