The following research question will be addressed in the monograph: What does the purchase decision-making process for a children’s magazine look like within the parent-child context, and how do children perceive the marketing measures for and within the product? 

The planned method involves conducting qualitative in-depth interviews with children (aged between three and thirteen, in line with the product’s target group) and their parents. The findings will contribute to research on advertising aimed at children and will offer valuable insights into the socialisation of young consumers.