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Flagship research project

Inclusive User Experience in Innovative Research and Technologies

INSPIRE is the HdM’s key research focus on inclusive interaction and user experience in innovative research and technology. We focus on the fields of interaction design, user experience design and inclusive design (accessibility). This applies to the design of new technologies, such as XR (AR/VR/MR), artificial intelligence, Autonomes Fahren, mobile systems and much more. We also work towards a deeper and scientifically grounded understanding of user experience and the factors that shape it. This involves the development and evaluation of user-centred methods for product development and their implementation in applied projects. The guiding principle is to design innovations and new technologies in an accessible and inclusive manner, thereby making them available to everyone. This also means, amongst other things, ensuring that the research itself is inclusive and accessible, not just the solutions that emerge from the research.

The spokespersons for the flagship research project

Portrait von Arnd Engeln
Prof. Dr. rer. nat. habil. Arnd Engeln Professor Werbung und Marktkommunikation engeln@hdm-stuttgart.de +49 711 8923-2695
Portrait von Ansgar Gerlicher
Prof. Dr. Ansgar Gerlicher Professor Mobile Medien gerlicher@hdm-stuttgart.de +49 711 8923-2788
Portrait von Gottfried Zimmermann
Prof. Dr. Gottfried Zimmermann Professor Mobile Medien zimmermanng@hdm-stuttgart.de +49 711 8923-2751